The following research, compiled and written by CCC Lead Analyst Susanna Gotsch, is the first in a series of three pieces addressing “A Changing Nation,” which investigates the short- and long-term impact of the country’s changing demographics.
This first installment addresses the age shift in driving patterns, the spike in first generation U.S. citizens, and the geographic impact each of these has on the auto-physical damage industry. The second piece focuses extensively on the impact older drivers have on vehicle mix. The third and final piece delves into the way businesses are adjusting to these changes — from marketing to mindshare.
The changing age and diversity of the U.S. population is impacting all aspects of society — whether it relates to changes in where people choose to live, what they do for a living or what they buy. In the next 10 years, U.S. businesses will see a dramatically different workforce, with the potential of having four distinct generations working side-by-side: Generations’ X and Y, Baby Boomers and the parents of Baby Boomers. In the automotive claims and collision repair industries, repairers and insurers will need to manage this changing environment by using technology to help engage, retain and attract employees and facilitate their work.
To read the entire installment Download the PDF of “A Changing Nation: The Impact of Age and Ethnicity on the Auto-Physical Damage Industry”